Even if your product or service is top-notch, and even if it’s something people really need or want, there’s a big problem if nobody knows about it.
Imagine having the tastiest cookies in town, but your bakery is hidden in a secret alley where nobody goes. No matter how good those cookies are, you won’t sell any if nobody walks through your door.
Similarly, with a website, if nobody visits it, nobody sees what you have to offer, and you won’t make any money, no matter how great your product or service is. This highlights the importance of getting people to visit your website, commonly referred to as website traffic.
Today, we will share 5 super-effective tips to help you get traffic on your website, using the power of Reddit.
1. Build an Online Presence
Let’s be honest, people hate promotions, and this is especially true on Reddit, a platform where authenticity is highly valued, and users prefer genuine conversations over advertising.
An example of someone’s personal experience after promoting their website
Rather than focusing just on promoting products or services, you must invest in building relationships with your audience. This approach not only builds credibility but its leads to organic growth and sustainable success in the long run.
Learn how to grow your brand on Reddit with these simple steps.
2. Explore and Understand the Online Community, What is it That People Want
This is one of the most important steps when marketing your brand on Reddit.
What is it that people look for online?
Just like in other social media platforms, or even real life, understanding what the customer wants will take you one step closer to achieving your goals faster.
Let’s take an example.
If you’re promoting a product that people don’t really use or don’t seem to benefit from, it will most likely not be successful. But, on the other hand, if you promote a product that users seem to love, this will give you a better idea of how to improve it, and even inspire you to design other products in the future.
In fact, a lot of brands use Reddit for their marketing purposes, like in the example below.
Example of Lemonade using Reddit for their marketing purposes
This being said, it’s important to highlight 2 tips.
- Focus on your niche. People post a lot of content that includes a wide range of topics, so it’s important you don’t get overwhelmed by it. Do some research and find the target audience that interests you and matches your future objectives.
- Do not overpromote. You want to attract customers and not give them a reason to not click on your brand ever gain. Instead, try to find interesting strategies you can use to keep the audience engaged, and still make them learn more about your brand.
3. Find Hidden Keywords on Reddit
Ranking on Google is very difficult. Especially if you’re just starting out.
People use a whole variety of SEO tools like SEMrush, Ahrefs, Moz to find keywords that they can use to make them rank higher. Sometimes they even use Google’s very own keyword planner, when they write a keyword and try to rank for it.
However, building up and competing with the authority of other older websites on the market, is a process that takes time. It may even take months or even years to accomplish.
So today, we’re sharing a very valuable trick to help you out.
Using Reddit to help you get traffic faster.
People talk about thousands of topics on subreddits, and you’re guaranteed to find some related to your industry or niche. More topics, mean more chances of you finding “hidden keywords”.
Unlike traditional keyword tools, Reddit offers an even more unique window into the real questions and interests of your target audience. In simple words, you get to know what answers people are looking for in a more direct and authentic way, since on Reddit people mostly ask unfiltered questions, they want to genuinely know.
This is where you can benefit from. These insights can help you identify specific topics or questions that users are actively seeking answers to.
While regular tools might miss them, Reddit users talk about all sorts of things that people are searching for online. Once you’ve identified potential keywords or topics on Reddit, you can assess Google’s search results. Often, Reddit posts might rank for these keywords, indicating a gap in authoritative content on the topic.
If you notice that Reddit is ranking but there’s limited coverage from other reputable sources, it presents an opportunity for your website to fill that void with high-quality content.
Now that you have these insights from Reddit, you can write good content, like blog posts and articles that address the questions and interests of your audience.
Google prioritizes websites that provide relevant and helpful information to users. So, following this hack, not only do you offer value to your audience but also increase your website’s chances of ranking higher on Google.
4. Use Google to Search Reddit
Did you know you can use Google to search Reddit?
Here’s how it works.
Specify a particular website or subreddit you want to search, followed by the keyword you’re interested in. For instance, if we’re exploring cat topics within a subreddit, we’d type “site:subredditURL keyword” into Google.
This filters our results to discussions within that subreddit, giving you insights into what people are talking about.
After finding an interesting topic you find on the subreddit, you can search Google to see if anyone has addressed this outside of Reddit. Search Google using the same keyword phrase. You might find that no one has addressed this question in detail on other platforms.
Using subreddits as a search engine is a very helpful way to discover new topics that people might be interested in. When you spot unanswered questions or niche discussions, you can create blog posts that address these topics, if your content aligns with what users are actively seeking.
5. Let AI Turn Reddit Ideas into Website Content
This is a simple and not necessarily a step you have to take (using AI).
However, let’s suppose you want to create a blog post about software development tools. All you have to do is simply feed AI the questions and answers you will find on Reddit related to this topic.
You copy the content from relevant Reddit threads and paste it into an AI tool like ChatGPT or an equivalent. Then instruct AI to generate a blog post designed to answer those questions and rank for specific keywords.
Ask AI to research related keyword phrases known, which Google expects to see in authoritative content.
Once AI generates the content, you can adapt the title and ensure the exact keyword phrase appears throughout the article. We suggest you go through the text and rewrite the content, so it sounds more natural and engaging.
All in All
Reddit is a great tool you can use for your SEO purposes. Since many people engage in this platform constantly this offers the chance for you as a creator to identify those “hidden keywords” other people aren’t talking about and turn them into long-term, valuable content. This simple but game-changing hack will significantly boost your website traffic and drive long-term success for your brand.
